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Complete Guide to Makeup Brush Industry Standards

Sep. 30, 2025

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Makeup brushes are an essential part of any beauty tool. With consumers' increasing concern for safety, environmental protection, and quality, the production and sale of makeup brushes are increasingly subject to industry standards and regulations. This article will comprehensively analyze makeup brush industry standards from five perspectives: material selection, environmental protection requirements, safety, cosmetics regulations, and testing standards. This will help brands, retailers, and consumers better understand the safety and compliance requirements for makeup brushes.


Complete Guide to Makeup Brush Industry Standards

Key Materials and Standards for Makeup Brushes


Makeup brushes primarily consist of bristles, a handle, a metal connector, and adhesive. The material selection and treatment of each component impacts both user experience and safety.


ComponentsCommon MaterialsStandards/Safety Considerations
BristlesNatural hair (goat hair, horse hair, squirrel hair, etc.), synthetic fibers (PBT, Taklon, polyester), bio-based, eco-friendly fibers.Natural hair may pose animal ethics concerns or microbiological risks; synthetic hair must be free of residual solvents or irritants; eco-friendly fibers must be durable and biodegradable.
HandlesWood, bamboo, plastic (ABS, PP), aluminum alloy, etc.Wood must have controlled moisture content and be mold-resistant; plastic must meet low volatile organic compound (VOC) standards and avoid excessive levels of heavy metals and plasticizers.
Metallic InterfaceAluminum, stainless steel, plated metal.The plating must be hypoallergenic (avoid excessive nickel content) and ensure corrosion resistance and secure bristle retention.
AdhesiveEpoxy resin, hot melt adhesive, synthetic resin, natural rubberThe glue must be free of volatile organic compound residue to prevent bristle shedding and skin irritation.


Environmental Protection and Sustainability Standards


With the global adoption of environmental protection, the makeup brush industry is gradually incorporating sustainable development requirements:


Material Sources: Use FSC-certified wood, recycled bamboo, and bio-based plastics to ensure sustainable materials.

Production Process: Control wastewater and air emissions and comply with ISO 14001 environmental management system requirements.

Packaging Materials: Reduce excessive packaging and use biodegradable or recyclable materials to reduce environmental impact.


Environmental protection standards are not only a corporate responsibility but also a prerequisite for entering the international market.


Safety and Health Standards


Makeup brushes come into direct contact with the skin, so safety is paramount:


Skin Safety: The material must be non-toxic, hypoallergenic, and compliant with REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) requirements.

Heavy Metal Restrictions: Control the content of nickel, lead, cadmium, and other metals to prevent health risks from long-term exposure.

Durability and Hygiene: Brushes must withstand washing to prevent bacterial growth.


Cosmetics Regulations


Although makeup brushes are classified as "tools," they are closely related to cosmetics and therefore subject to multiple national regulations:


EU: Cosmetics Regulation EC No. 1223/2009 requires product safety, prohibits hazardous substances, and requires packaging and labeling to comply with regulations. RoHS also restricts hazardous substances in metal and electronic components.

US: The FDA requires that the materials and production processes of cosmetic tools must not pose potential hazards to the human body, and safety records and adverse event tracking must be maintained.

China: The "Regulations on the Supervision and Administration of Cosmetics" sets basic safety and quality requirements for cosmetic tools and introduces mandatory product testing in some regions.


Testing and Certification Standards


Before being released, makeup brushes typically undergo rigorous testing and certification to ensure that their materials and craftsmanship meet safety standards:


Physical properties: durability, hair removal rate, bristle density, and brush head firmness.

Chemical testing: Phthalates, formaldehyde, VOCs, heavy metal content, etc.

Microbiological testing: Bacteria and fungi must be controlled in areas of contact with the skin.

International certifications: Examples include SGS test reports, RoHS, and ISO quality management system certification. Ethical Certification: Select brands choose Cruelty-Free certification to ensure animal protection compliance.


Green Brush's Commitment to Custom Makeup Brushes


At Green Brush, we pride ourselves on combining OEM/ODM expertise with traditional craftsmanship to deliver brushes that meet the highest standards of quality, safety, and sustainability. Every detail of our process reflects our responsibility as a manufacturer and our dedication to supporting global brands.


Traceable Materials and a Transparent Supply Chain

We understand the origins of every component in our makeup brushes—from the bristles and wooden or plastic handles to the seals, adhesives, and packaging. With a fully transparent supply chain, we provide our customers with the necessary certifications and compliance reports to meet international regulations, including those in the EU, US, and Japan.


Handcraftsmanship and Artisan Craftsmanship

By combining traditional Japanese techniques with modern craftsmanship, our skilled artisans ensure brushes of exceptional density, softness, and durability. This handcrafted precision, combined with rigorous quality control, enables us to achieve details that surpass those achieved on fully automated production lines.


Sustainability and Responsibility

As part of our sustainability vision, we actively select environmentally friendly materials such as renewable wood, recycled plastic, vegan synthetic fibers, and biodegradable packaging. We also implement waste reduction and emission control measures, combining innovation with environmental responsibility.


High Capacity and Global Experience

With an annual production capacity of over 12 million brushes and partnerships in over 40 countries, we have extensive experience meeting the diverse needs of our international customers. We are familiar with global standards and regulations, ensuring smooth collaboration and compliance across markets.


Quality and Compliance Testing

Quality is at the heart of our work. From hair loss and density checks to softness testing and chemical safety assessments, every product undergoes rigorous quality inspections. Our comprehensive control over materials and production ensures our brushes meet both professional expectations and regulatory requirements.


Makeup brushes are more than just beauty and styling tools; they also bear the responsibility of coming into direct contact with the skin. Brands and manufacturers pay meticulous attention to every step in product design, raw material selection, production processes, testing procedures, and regulatory compliance. Green Brush has over 30 years of manufacturing experience, using traditional Japanese craftsmanship. We have a fully traceable supply chain and produce makeup brushes that meet various international standards. If you are the owner of a private label or want to establish your own brand, please feel free to contact us.


TEL: +86 198 0337 5938

Email: info@greenbrushes.com

Website: https://www.greenbrushes.com/

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