A Complete Breakdown of the Makeup Brush OEM Development Process

For many brands entering the beauty tools market, the OEM process often feels like a “black box.”

How does design work? How are materials selected? Why do samples take time? What determines project speed and stability?

To help brand owners gain full transparency, this article breaks down a typical makeup brush OEM project—from the very first idea to the final approved sample—into a clear and manageable workflow.

After reading, you will understand what happens at every step, how long it takes, and what you need to prepare to avoid delays or rework.

It All Starts with an Idea: Project Kickoff & Requirement Alignment

Timeline: 1–3 days
Objective: Turn a rough idea into a clear and actionable project brief

Every OEM project starts with understanding the brand’s vision. During this stage, we work closely with you to define:

Number of brushes (single brushes or complete sets)

Target users and application scenarios (eye brushes, base brushes, pro MUA sets)

Market positioning (entry-level, mid-range, premium, pro-grade)

Material preferences (synthetic fiber, animal hair, hybrid blends)

Handle style (wood, plastic, metal, eco-friendly materials)

Budget range and project timeline

By the end of this stage, we deliver a Project Requirement Document (PRD)—the foundation for all subsequent work.

Transforming Ideas into Visual Concepts: The Design Phase

Timeline: 3–7 days
Objective: Define structure, appearance, usability, and brand language

This is where the product takes shape.

1. Aesthetic Design

You will receive:

2D and 3D handle drawings

Aluminum ferrule structure designs

Logo placement and effect renderings

Brush head drawings (shape, angle, density, function)

2. Functional Design

We optimize the brush for real application:

Fiber density, softness, and elasticity

Powder pickup and release performance

Handle balance, center of gravity, and ergonomics

After this stage, your makeup brush has a fully defined blueprint and is ready for engineering development.

Material Selection: The Core of Quality and Performance

Timeline: 7–10 days
Objective: Lock in all materials that determine texture, durability, and feel

Material selection is one of the most decisive steps. You will evaluate:

1. Brush Fibers

Premium synthetic fibers (Bionic Fiber, Nano Silk, etc.)

High-grade animal hair (goat, pony, etc.)

Customized fiber blends

2. Brush Handles

FSC-certified wood handles

Eco-friendly or biodegradable materials

Colored plastic, metal, or ceramic-look handles

3. Ferrule Craft Options

Electroplating, anodizing, painting, matte, gradient, or glossy finishes

You will receive fiber samples, color boards, and material swatches for review and selection.

Turning Drawings into Reality: Sample Development

Timeline: 7–10 days
Objective: Produce an engineering sample that closely reflects mass-production standards

This is the most craftsmanship-intensive stage.

1. Brush Head Sample Making

Fiber cutting

Shape forming and density adjustment

Precision trimming

Powder-grip and application testing

2. Handle & Ferrule Prototypes

Coloring and coating

Logo printing tests (silkscreen, hot stamping, laser)

Durability and surface resistance tests

3. Assembly

Precise bonding of fiber, ferrule, and handle

Manual fine-tuning of fiber alignment

Pull-force testing, shedding test, coating durability test

Once completed, you will receive a prototype that looks and performs like the final product.

Refinement & Adjustment: Fine-Tuning for the Perfect Fit

Timeline: 3–7 days

Even with excellent engineering, fine-tuning is common and expected. Typical adjustments include:

Softness or stiffness correction

Brush head size or density optimization

Handle diameter or weight adjustment

Ferrule color refinement

Logo position and finish improvement

After modifications, an updated sample is produced for your confirmation.

Final Sample Approval: The Official Production Standard

Once the final sample (Golden Sample) is approved:

All materials are locked

All processes are locked

Dimensions and structure are locked

Mass production will strictly follow this standard

This step ensures your bulk order achieves consistent, stable, and reproducible quality.

Conclusion

The development of a makeup brush is not simply an assembly task—it is a complete product creation process involving design, engineering, materials science, craftsmanship, and quality control.

A transparent workflow not only accelerates time-to-market but also minimizes risk, ensures stable quality, and helps brands launch products with confidence.

About Us – Your Professional Makeup Brush OEM/ODM Manufacturer

Green Brush is a specialized makeup brush factory offering end-to-end OEM/ODM services.

We provide:

Full-process development: design → engineering → prototyping → mass production

7-day rapid sampling & 30-day standard delivery

Premium fiber options (bionic fiber, high-end synthetic, animal hair)

FSC-certified wood and eco-friendly material solutions

Independent sampling center & automated production lines

Strict quality control (pull-force testing, durability testing, shedding control)

Low MOQ for new and emerging brands

Rich experience serving global beauty brands

Visit us at: www.greenbrushes.com

If you have design ideas, references, or a new brand direction, feel free to share them. We will help you develop a tailored OEM plan and bring your concepts to market efficiently.